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Día: 12 de junio de 2026

El dark funnel: por qué tu CRM solo ve una fracción del proceso de compra (y tu atribución te está mintiendo)

Respuesta corta: el dark funnel es la parte del proceso de compra B2B que ocurre en canales que tu CRM no puede rastrear: recomendaciones entre colegas, podcasts, comunidades, LinkedIn, newsletters y, cada vez más, respuestas de motores de IA. Según Gartner, los compradores B2B solo dedican un 17% de su proceso de compra a hablar […]

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